INFORMED DELIVERY® INTERACTIVE CAMPAIGN GUIDE
7. Campaign Stages
There are three basic stages in the campaign process: Pre-Campaign, Campaign, and Post-Campaign.
Pre-Campaign
There are two types of Pre-Campaign analysis options provided.
7.1.1. Pre-Campaign Saturation Report
This optional report provides mailers with the opportunity to evaluate their campaign reach and see
how many Informed Delivery users there are within a particular mailing list at a given
point in time.
• Exhibit 7.1.1 provides an example of how the Pre-Campaign data must be
presented to USPS.
• The listing includes a series of 11-Digit Delivery Point Barcodes (DPBC’s).
o This data is not traditionally stored in a mailing list or customer database;
therefore it needs to be created after the IMb is assigned or after the
mailpiece addressing and barcoding process.
o This requires close coordination with the vendor and/or printer.
• This Comma Separated Values (CSV) file must be submitted to USPS via email until
the Informed Delivery Campaign Portal is operational.
• USPS will cross reference this list against a current Informed Delivery user list and
provide an aggregate response indicating how many consumers are in the DPBC
list provided by the mailer (USPS is prohibited from providing lists of Informed
Delivery users).
Exhibit 7.1.1: Example
of Pre-Campaign
data submission
11D DPBC
06601240216
06913468020
10057606837
10152586868
10252957523
10325892761
10420689175
10583557676
10686726107
• Pre-Campaign files are generally submitted within 1-2 weeks of the campaign (mailing) start
date, however, they can be submitted at any time, even after a campaign has been activated.
• Results, also shared via email until the Campaign Portal is functional, are generally provided
within 4-5 business days after submission.
Exhibit 7.1.1: Optional Pre-Campaign Saturation Report
COLUMN DESCRIPTIONS PROVIDED IN ITALICS BELOW - SAMPLE DATA PROVIDED BELOW THE COLUMN HEADERS
Total number of 11-
digit Delivery Point ZIP
Codes included in the
campaign.
Total number of
eligible 11-digit
Delivery Point ZIP
Codes included in the
Pre-Campaign List
Size
103,231 98,978 97,603 10,736 11.0 2,684 2.8
Campaign
campaign.
Total number of
unique eligible 11-digit
Delivery Point ZIP
Codes included in the
campaign.
Count of subscribers
in Unique Eligible 11-
digit Delivery Point
ZIP Codes.
# of Subscribers divided
by Unique Eligible 11-
digit Delivery Point ZIP
Codes (Col D / Col C)
Count of subscribers
who receive emails in
Unique Eligible 11-digit
Delivery Point ZIP
Codes.
# of Email Enrolled
Subscribers divided by
Unique Eligible 11-digit
Delivery Point ZIP
Codes (Col F / Col C).
Eligible 11-digit
Delivery Point
ZIP Codes
Unique Eligible
11-digit Delivery
Point ZIP Codes
# of Subscribers Subscriber Saturation
(%)
# of Email Enrolled
Subscribers
Email Enrolled
Saturation (%)
The Campaign itself is activated based on the requirements of the mailer/MSP which is dictated by
campaign data elements. The start date of the campaign, the length of the campaign, and the images to
include in the campaign are all provided by the mailer/MSP. As mail is processed, campaigns are applied
(see Exhibit 3.0 for the process flow).
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