INFORMED DELIVERY® INTERACTIVE CAMPAIGN GUIDE
dashboard, like the one depicted here. To learn more about this consumer-facing feature or see if you
live in an eligible ZIP Code, visit informeddelivery.usps.com.
Exhibit 2.2: Example of Informed Delivery dashboard view
Sample Customer
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3. How It Works for Mailers/Mail Owners
As noted above, Informed Delivery users will see images of their mail, regardless of whether or not a
mailer conducts an interactive campaign. Mailers can enhance their hardcopy mailings by conducting a
campaign that includes an image (or images) and a website link (URL). This information will appear in
the user’s email notification and dashboard on USPS.com®. This information is referred to here as
supplemental content.
• Each unique set of customized supplemental content (image & URL) is associated with an
individual mailer campaign. Multiple campaigns can be conducted at one time for a single
mailing. Multiple mailings and campaigns can be conducted simultaneously.
• Each campaign is triggered by and mapped to a single Mailer ID (MID) that is used on the
mailpiece and can be customized to be active during a defined date range.
• Mailers can also use the Serial Number range within the Intelligent Mail® barcode (IMb) to make
a unique campaign, providing greater levels of personalization and the ability to use a “shared”
MID, such as one that might be used in large businesses with multiple business units or one
provided by a Mail Service Provider (MSP). The majority of mailer tests conducted to date have
been done utilizing both the MID and a Serial Number range.
• More information on the MID and the IMb can be found in Appendix A.
When the Informed Delivery application receives a mailpiece scan for an enrolled Informed Delivery
user and the MID or the MID/Serial Number in the IMb is associated with an active mailer campaign,