INFORMED DELIVERY® INTERACTIVE CAMPAIGN GUIDE
Exhibit 6.1.2: Informed Delivery notification containing a campaign with a Representative and Ride-along image (as shown in
consumer email)
Campaign Data Elements
There are several data elements that are required to conduct a campaign.
• While the concept of Ride-along and Representative images discussed in the previous section
still applies, the data elements and file format vary depending on whether the campaign is
submitted via email or PostalOne!
o Exhibit 6.2 shows the data elements required for email submission.
o PostalOne! data elements are discussed in Appendix C.
o See Section 6.4 for additional information on campaign submission options
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