INFORMED DELIVERY® INTERACTIVE CAMPAIGN GUIDE
Table of Contents
1. Background ............................................................................................................................... 3
1.1 Availability ................................................................................................................................. 3
2. How It Works for Consumers/Mail Recipients .......................................................................... 3
3. How It Works for Mailers/Mail Owners .................................................................................... 4
4. Benefits for Mailers ................................................................................................................... 5
5. Participation Criteria ................................................................................................................. 6
6. Campaign Information .............................................................................................................. 6
Types of Interactive Campaigns ................................................................................................ 6
Campaign Data Elements .......................................................................................................... 8
Image Requirements ................................................................................................................. 9
How to Submit a Campaign ..................................................................................................... 10
7. Campaign Stages ..................................................................................................................... 11
Pre-Campaign .......................................................................................................................... 11
7.1.1. Pre-Campaign Saturation Report ............................................................................................ 11
Campaign ................................................................................................................................ 11
Post-Campaign ........................................................................................................................ 12
7.3.1. Post-Campaign Summary Report ............................................................................................ 12
7.3.2. ZIP Code Line Level Detail Report ........................................................................................... 12
Appendix A – Mailer ID (MID) and IMb Information .......................................................................... 13
Appendix B – The Mailing Life Cycle ................................................................................................... 14
Appendix C – PostalOne! Specifications ............................................................................................. 15
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