INFORMED DELIVERY® INTERACTIVE CAMPAIGN GUIDE
Reminder: Campaigns are applied to an individual mailpiece based on the MID or the MID and Serial
Number in the IMb that is printed along with the address on the actual mailpiece. Unique, non-overlapping
Serial Number ranges are required for each campaign. Campaigns at the mailpiece level
(submitted via PostalOne!) will be supported in the future.
Post-Campaign
We know that data analysis is important to measuring success and determining where to direct
marketing funds and resources. Although USPS cannot provide IMb line level detail results due to
privacy regulations and policies, we are able to provide insight into the performance of campaigns after
the campaign is complete. We are also interested in having Mail Owners share campaign results to help
determine response rates to Informed Delivery interactive campaigns.
7.3.1. Post-Campaign Summary Report
This report provides general results on an individual campaign, including information on the number of
physical mailpieces processed, the number of users/mail recipients that were sent an email, the email
open rate, and the number of click throughs.
• Regardless of the submission method (PostalOne! or email), these files are provided to the test
mailer (or designated MSP) via email as an Excel file.
• This report is generated on a weekly (Saturday – Friday) or full campaign basis. Weekly files are
generally provided on Tuesdays.
• Multiple campaigns for a single mailer are consolidated into a single summary report.
Exhibit 7.3.1: Post-Campaign Summary Report
7.3.2. ZIP Code Line Level Detail Report
This report is currently under construction and will be available with the launch of the Campaign Portal.
It will provide a greater level of detail, at the line level, which is often required for in-depth analysis of
how a particular mailing campaign performed. While USPS cannot provide IMb information due to our
privacy policies, this additional line level detail can help you determine how Informed Delivery users
responded compared to non-users.
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