INFORMED DELIVERY® INTERACTIVE CAMPAIGN GUIDE
How to Submit a Campaign
There are currently two ways to submit an Informed Delivery campaign: via email or PostalOne!.
Interested test participants can work through their Sales representative or contact the IDPO at
USPSInformedDeliveryCampaigns@usps.gov.
Important Note: In all cases, mailers or MSPs must work closely with the Informed Delivery Program
Office (IDPO) prior to submitting any campaigns, regardless of the submission method.
Via email:
• Campaign data is routed to the IDPO via email using an Excel® document.
• Information is entered manually into the Administrative Campaign Console.
• Mail owners or MSPs can receive a master copy of the Informed Delivery Campaign File
(depicted in Exhibit 6.2) by sending an email request to the address above.
• These campaigns are editable by the IDPO through the Administrative Campaign Console.
• Campaign Files must be submitted at least two business days prior to the campaign start date.
Via PostalOne!:
• Campaign elements are submitted electronically with other PostalOne! eDocs (Mail.dat) using a
Referenceable Mail Record (RMR).
• The campaign information is routed electronically to the Informed Delivery application.
• Campaigns should be submitted electronically at least two business days prior to the requested
start date to allow for manual updates.
• These campaigns are editable by the IDPO through the Administrative Campaign Console.
• Campaigns must be serialized with at least 100 mailpieces per campaign. All mailpieces within a
submitted range will be considered part of the same campaign.
• Within the Serial Number (serialization) range within the IMb, all pieces get the same campaign
treatment.
o For example, if you submit Serial Number range 100000001 – 200000001 and then
submit another campaign for 150000000 – 150000010, this second serial number range
would be rejected as it is already within the original range.
• PostalOne! RMR file format and additional details about IMb ranges is included in Appendix C.
The ability to support campaigns at the individual mailpiece level will also be added in the future. More
details are in Appendix C: PostalOne! Specifications.
The self-serve submission of campaigns via an Informed Delivery Campaign Portal is under development.
This portal will allow mailers or MSP’s to enter campaign information via an online interface. The portal
will utilize registration through the existing USPS Business Customer Gateway and is expected to launch
in August 2017.
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