INFORMED DELIVERY® INTERACTIVE CAMPAIGN GUIDE
Mail.dat® Technical Specification Summary
• Mail.dat® changes include additions to refer to mail records in the optional Referenceable Mail
Record (RMR) file to support linkage of marketing content URLs to components/versions or range
of mailpieces.
• In addition, the Container Summary Record (CSM) will support the optional campaign start and end
date fields that alternately, can be provided as part of the RMR record.
• RMR record consists of the following data elements:
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o Job ID – Same as Job ID of the Mail.dat job.
o RMR ID – Must correspond to a .pbc file PBC Unique ID, .pdr file Piece ID, or .cpt file
Component ID when the RMR ID Type is B = PBC, P = PDR, or C = CPT, respectively.
o RMR ID Type – Field values must be one of the following: P = PDR, B = PBC, C = CPT.
o RMR Content Type – Field values must be one of the following: A, B, C, D, or O. Field to
capture the type of RMR content. RMR content can either be a URL of a media image that
is supported by browsers or a target URL that was placed as a hyperlink for the
media/image.
o Referenceable Mail Record Value – Value/Content URL for the Referenceable Mail media or
target/HREF document (could be a webpage or image/media driven by the RMR Content
Type field). Note: Under the current Informed Delivery process due to enhanced sensitivity
around external URLs images and links marketing materials must be reviewed and loaded
by the Informed Delivery Program office. Contact information for the program office is
noted earlier in this section.
o Date Start Date – Start date of campaign.
o Date End Date – End date of campaign.
o RMR Template Code – Field values must be one from A-Z. Template code used for
campaign.
o RMR Record Status O, D, I or U – Record Status.