INFORMED DELIVERY® INTERACTIVE CAMPAIGN GUIDE
Exhibit 6.2: Informed Delivery Campaign File components (email submission)
Date Submitted:
Submitted By:
Informed Delivery Campaign File (for manual submission via email) - *Indicates Required Field
Column C in this file represents a single interactive campaign, with a unique interactive content treatment.
Each unique campaign/treatment requires a separate column in this file or separate file.
Campaign Elements Put Your Information Here Additional context/notes for each field
CRID: *Only required if Campaign File is submitted by someone other than the Mail Owner
Mailer ID (MID) On Piece*: Must be 6 or 9 digits in length, all numeric - this is the MID that will be on the mailpieces
MID On Piece Owner/Company*: Identifies who owns the MID on piece. *If different than Mail Owner or shared MID, then
Mail Owner (Display) Name*: Open field (important note - this name will show in the "From" field in the email
Class of Mail: Examples: Standard Mail ®, First-Class Mail ®, etc.
Size of Mailpiece: Examples: 5.875" x 10.375", #10 envelope, etc.
Type of Mailpiece: Examples: Trifold letter, #10 envelope, postcard, flat, etc.
Campaign Code*: Open field - example: AB031116-1 (company name, campaign start date, extension if more
Campaign Title*: Open field - example: Favorite Retailer Letter-Sized Mailing
Target In Home Date(s): Sept 1-3, 2016; MM/DD-DD/YY; or MM/DD/YY to MM/DD/YY
Campaign Start Date*: MM/DD/YY - the date when you want the campaign to begin - suggest this is 3 days prior
Campaign End Date*: MM/DD/YY - the date when you want the campaign to end - suggest this is 3 days after
Campaign Type*: Indicate whether the campaign will be Ride-along or Representative (which includes Ride-along).
IMb Serial Number Start:
IMb Serial Number End:
URL*: Example: https://www.anybeauty.com/1. For optimum analysis, URL should be unique
Ride-along Image*:
Representative Image:
Place images in designated
worksheets or attach to email.
Image Requirements
IMb® Serial Number range is generally mandatory.
notification or dashboard)
than one campaign)
to your Target In Home Date(s)
your Target In Home Date(s)
*Required if the mailing is based on the full IMb and not just the MID. Must be a 6 or 9
digit number (depending on length of MID). Combination of Start and End must result in a
unique and sequential range for each campaign.
(different than on the piece or elsewhere).
Ride-along images are required for all campaigns. Representative images are optional for
letters and postcards, however, are required for flat-sized mailing campaigns. See
Campaign Elements Guide for Details (at https://www.usps.com/business/informed-delivery.
htm).
Mailers have a wide range of options for their Ride-along and/or Representative images. Existing
mailpiece artwork or website content can be used or a completely different image can be created by the
mailer. The key to encouraging a consumer response, as with any marketing or messaging, is to ensure
that the Ride-along image includes a clear call to action (such as “Click Here” or “Shop Now→”) along
with a compelling offer. Representative images must be clearly branded and related to the actual
hardcopy mailpiece. A color image of the mailpiece itself or portions of art from the mailpiece is highly
recommended.
Representative and Ride-along images must:
• Not exceed 200 kilobytes (preferred is not to exceed 100 kilobytes),
• Be in JPEG (.jpg) format
• Meet minimum or maximum pixel height/width, which varies per image type.
• Must be representative of the brand or mail owner and directly related to the mailpiece.
• Our Campaign Elements Guide, available at usps.com/informeddeliverycampaigns provides
campaign samples and information on allowable image sizes and content.
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