INFORMED DELIVERY® INTERACTIVE CAMPAIGN GUIDE
1. Background
Informed Delivery is an optional, free feature that gives residential consumers
the ability to see a daily preview of their household’s letter-sized mailpieces
that will be arriving soon. This feature offers consumers the convenience of
seeing what is coming to their mailbox – anytime, anywhere – even while
traveling.
• Users receive an email notification that includes grayscale images of the
exterior, address side of incoming letter-sized mailpieces (or postcards).
o Users can also view their household’s mailpiece images on the
dashboard at informeddelivery.usps.com, which displays images
for a seven-day period.
• Participating mailers can provide supplemental content, allowing users
to take immediate action on a mailpiece.
Exhibit 1: Depiction of Informed
Delivery daily email digest
For the purposes of this discussion, this supplemental content is referred to
as Informed Delivery “interactive campaigns” or just “campaigns.” The United
States Postal Service (USPS)® is currently conducting operational testing of
this campaign functionality with a limited number of mailers.
Exhibit 1 depicts a sample email digest with an interactive campaign that is included with the grayscale
scanned image of a business letter. Underneath the scanned image is clickable supplemental content,
also known as a “Ride-along” image. Mailer information and another clickable link are provided as well.
The bottom section shows the beginning of a personal scanned handwritten letter. The blue “letter”
circle and gray line indicate a separation between individual mailpiece information in the digest.
1.1 Availability
Feature is available nationally as of 4/14/2017, encompassing 31K eligible ZIP Codes™.
2. How It Works for Consumers/Mail Recipients
USPS uses existing processes that provide digital images of the exterior of mailpieces as they are
processed through automation equipment; Informed Delivery uses those images to provide digital
notifications to users in advance of the delivery of physical mail. The scanned images can be viewed in a
user’s email notification or on the dashboard at informeddelivery.usps.com. The process flow is depicted
in Exhibit 2.1.
Exhibit 2.1: Process flow that enables Informed Delivery
Exhibit 2.2 depicts how a physical mailpiece image (without a campaign) is displayed on the user’s
dashboard. Dashboard information is maintained for a period of seven calendar days. If a residential
consumer has signed up for both Informed Delivery and My USPS®, they will see an integrated
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