INFORMED DELIVERY® INTERACTIVE CAMPAIGN GUIDE
Mail.XML Technical Specification Summary
Note: Informed Delivery application is scheduled to support creation of campaigns using Mail.XML at a
future date. Campaign data submitted to PostalOne! using Mail.XML does not create a campaign in
Informed Delivery.
Mail.XML changes include additions to refer to mail records in the optional ReferenceableMail data block
to support linkage of marketing content URLs to mailings or individual mailpieces. This information is
supported by the following two messages, QualificationReportDetailCreateRequest and
MailPieceCreateRequest. Mail.XML ReferenceableMail block consists of the following data elements:
• ReferenceableMailID – Identifier (unique per mailing group) of Referenceable Mail record.
• TemplateCode – Field values must be one from A-Z. Template code used for campaign.
• ReferenceableMailDateStart – Start date of campaign.
• ReferenceableMailDateEnd – End date of campaign.
• ReferenceableMailContentType – Field values must be one of the following: A, B, C, D, O. Field
to capture the type of RMR content. RMR content can either be a URL of a media image that is
supported by browsers or a target URL that will be placed as a Hyperlink for the media/image.
• ReferenceableMailContentLink – Value/Content URL for the Referenceable Mail media or
target/HREF document (could be a webpage or image/media driven by the RMR Content Type
field).
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