INFORMED DELIVERY® INTERACTIVE CAMPAIGN GUIDE
REFERENCEABLE MAIL RECORD - .rmr Field Name Position Length Data
Type
Field Code Descriptions
© 2017 United States Postal Service. All Rights Reserved. 22 of 28
RMR
Content
Type
32 – 32 1*k A/N RMR-1004 Field to capture the type of RMR content. RMR content
can either be a URL of a media image that is
supported by browsers or a target URL that will be
placed as a Hyperlink for the media/image2. Details of
the codes will be available in the USPS Technical
Guide for Mail.dat
Values: A, B, C, D, O
Content Type A and Content Type B are a pair,
likewise Content Type C and Content Type D are a
pair. A = Content Type A (could be the URL of an
image source or other media that is supported by
browsers). B = Content Type B (could be a target URL
or other media that is supported by browsers, this
value when provided will in most cases pair with
value of A=Content Type A. A record of A=Content Type
A should be present in the file when B=Content Type B
is used). C = Content Type C (could be the URL of an
image source or other media that is supported by
browsers). D = Content Type D (could be a target URL
or other media that is supported by browsers, this
value when provided will in most cases pair with
value of C=Content Type C3. A record of C=Content Type
C should be present in the file when D=Content Type D
is used). O= Opt Out. The piece identified wishes to
not be included in Informed Delivery4.
RMR Value 33 – 56 24 A/N RMR–1005 Value/Content URL for the Referenceable Mail media or
target/HREF document (could be a webpage, or
image/media driven by the RMR Content Type field);
Leave BLANK if piece wishes to be Opt out of Real
Mail Program with RMR Content Type of O, else the
field is required.
Start date 57 – 64 8 A/N RMR–1006 Start Date when the Referenceable Mail Content can be
used. Default to blank spaces when no constraint
requested. YYYYMMDD (Cannot be all Zeros)
2 As noted previously, all campaign images must be submitted to the IDPO for manual processing at this time.
3 Content Type D is not used at this time. Only Content Type B target URL is used at this time.
4 The feature to Opt Out is not functional at this time. This data element is ignored.