room table, we each have our own pig…
That’s where the graffiti came from in here
(MTH). With Tracy, what we didn’t understand
was the power of that platform. He went from
having to go to flea markets week after week
to try to make a living to coming in three
months after we opened Local Three and
saying, ‘Guys, I just want you to know how
thankful I am. I haven’t had to go to a flea
market. I cannot keep up because of you
guys and the stage you gave me.’ So it was
just like, what a cool thing.
CH: I’m a huge Atlanta United fan. And it was
cool to see two months later, there’s a giant
mural of Josie Martinez in Castleberry Hill
that he did. It was very much like graffiti. I
love going to Rome. It’s my favorite city in the
world. And in Roman pizza shops, there’s just
graffiti everywhere. They kind of have doors
like this and windows like this, people
standing around, eating at counters. I just
wanted that feeling. They always play really
bad, loud techno music. And I wanted to have
really loud music, but not bad music.
TM: When the dining room was open, it was
pumping at night, you know, like the LEDs
going and the music is lit and the subway tile,
the disco ball going…we get a lot of
compliments, that the space feels like New
York City, it’s like Brooklyn in here. We had
some really killer playlists that everybody
contributed to. The mural says, ‘I make
dough, but don’t call me doughboy.’ During
the seven months before we opened, I went
through 150 pounds of flour with my little
kitchen aid mixer at home, making pizza, you
know, testing different recipes, testing
different fermentations. And so I got to a
point where my wife, every time she would
see me yank that mixer out, she’d be like,
‘What’s up, doughboy?’ So when we were
trying to decide what was going to go up
here and we were going back and forth with
the artists, finally Chris is like, just put up ‘I
make dough, but don’t call me doughboy,’ the
line from the Ice Cube song, ‘Check Yo Self.’
RT: We had a unique commitment to the
product, the dough in particular, that was
differentiating us and which people
appreciated. It’s a unique atmosphere that
kind of bred some level of escape. And then
you just wrap that up with this desire to
connect as humans and go beyond
transaction, then you got something that’s
pretty powerful around a timeless thing,
which is pizza. So we didn’t mail it in on any
of the things and the community has
responded in a really positive way.
CH: There’s a lot of great pizza around. But
Winnwood Retirement
Resort-Style Retirement
• Independent Living
• Assisted Living
• No buy-in fees
• Limousine transportation
• Winnwoof Dog Park
• Family-owned
• Delicious cuisine
• Pet-friendly
• Housekeeping & laundry
• 9 hole putting green
• Two activity directors
• Variety of floorplans
See what residents & family members have to say about life at Winnwood at www.WinnwoodRetire.com
100 Whitlock Avenue, Marietta - One block from the historic Marietta Square
Assisted Living apartment available now
Call 770-742-7183 to learn more!
Unsukay restaurants
Muss & Turner’s
(and Eleanor’s the speakeasy
inside Muss & Turner’s)
1675 Cumberland Pkwy SE Suite 309, Smyrna,
GA 30080
(770) 434-1114
mussandturners.com
MTH Pizza
1675 Cumberland Pkwy SE Suite 415, Smyrna,
GA 30080
(678) 424-1333
mthpizza.com
Local Three Kitchen & Bar
3290 Northside Pkwy NW, Atlanta, GA 30327
(404) 968-2700
localthree.com
Warhorse Investments
(Sorry. It’s a secret.)
JULY 2020 | COBB LIFE 33
/www.WinnwoodRetire.com
/mussandturners.com
/mthpizza.com
/localthree.com