Holidays are joyful at
The Magnolia Room
gifts • decor • antiques • art
770.499.6015 • magnoliaroomantiques.com
800 Whitlock Avenue, Suite 201 I Marietta, GA 30064
Monday - Saturday 11 - 5. Sunday 12:30 to 5.
The Elf
on the Shelf
“There are lots and lots of stories that surround
the North Pole and we, as an executive team and as
owners, really took the time to sit down and think
about what we want this company to be, what we
wanted our product to represent,” Pitts said. “We
decided that absolutely, 100%, we wanted our focus to
be creating joyful family moments. And not just
creating joyful family moments, but being able to do so
by owning the stories of Santa’s North Pole. So, once
we came to that realization, after a lot of thought, I put
it down on paper and then shared it with our company
so it became everyone’s goal, everyone’s mission.”
And that was the goal: a company that works
together, that they all can be proud of and that has a
positive impact around the world.
“Working together with my mom and sister and
growing our family business from a startup into a
global IP company is a dream come true for all of us,”
Bell said. “While there’s no question that our hard
work, passion and enthusiasm helped to get us where
we are today, it was also our clear vision and long-term
strategic planning that helped to fuel the growth we
have achieved since our founding 16 years ago… We are
as proud today as we were when we first started to
share the many stories of Santa’s North Pole and
create joyful family moments worldwide at
Christmastime.”
Best of all, Pitts, Bell and Aebersold haven’t
forgotten where they grew up, where they do business
and why family means everything.
“I think with a lot of really successful
entrepreneurs and people who are business-minded,
sometimes you’re taking something that you know or
love and finding a way to share it with people or to
improve upon something that already exists … so, in
that space, it became a business,” Pitts said. “Some of
us thought it would be from the start. Others of us
fell into it. But, ultimately, the overall goals for each of
us was achieved. Chanda spent quality time with
mom and my mom is now sharing her tradition with
the world.”
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