EXAMPLE ONLY HESS Mail that is not sorted to destination Hess Print Solutions (Mail is processed and prepared for shipment) Mail is transported to Consolidator who combines mail pallets to common USPS locations USPS discounts goes first to the local PO and then the closest USPS processing center Kent PO Cleveland Processing Hess Printing and Bindery 3765 Sunnybrook Road Post Press Operations Brimfield, OH 44240 Email: info@HessPrintSolutions.com Ph. 330.678.5868 PH. 800.678.1222 Monitoring and Tracking your Mail Since the USPS has no guarantees on any delivery times for any classification of mail (some expectations on Express and Priority), it is difficult to hit the exact “inhome” dates you are targeting. Hess Print Solutions offers a variety of processes, and teams with other vendors, to assist you with tracking. 1. First rule – don’t “freak-out” when someone you know calls and says they did not get their materials yet. The industry has been measuring USPS successful deliver; rule of thumb is to expect about 94% of Standard Mail to deliver and about 99% of first class mail. Additionally, mailings (unless saturated) are handled by a variety of postal facilities. Just like any business, some are better at what they do than others. And sometimes the smaller facilities can be inundated with other mail that could slow your delivery. That doesn’t mean you should not monitor and let the USPS know when issues arise, but patience is a key during this phase. 2. Seed your Mailing – This is the process of including addresses, in your master list, of yourself and others who can monitor when the mail arrives. Again, factors such as weather, mail volume, even local events, can affect delivery – so we always recommend that you measure the effective delivery times over a period of 6 months to one year to get a feel of how they are doing. 3. For Periodicals – Consider Red Tag Marketing: Red Tag News Publications is a not-for-profit association of consumer and business magazines who have a common interest in improving the delivery of their publications in the mail. In order to do this, Red Tag has developed a network of individuals around the country who receive free magazine subscriptions in return for reporting (by phone or the internet) the day the magazines arrive. While listed as a nonprofit, there will be some charges. Feel free to get more information on their website: http://www.redtag.org/redtag/init.asp a. Note: There are other groups that do the same thing for standard mailings as well (example: The Hauser Group) Drop Ship is the process whereby the Printer (Hess) transports the mail directly to various NDC (national Distribution Centers) and SCF (Sectional Center facilities). The USPS offers discounts for the printer to handle the distribution of Standard Mail and some Periodical. Hess will evaluate the amount of mail qualifying for these facilities, compare the USPS discount vs. the cost of transportation, and determine if we can save our clients money by offering this. Drop Ship (Destination Discounts) Made Easy NDC San Fran, CA 894-895, 897, 936- 969 SCF Oakland, CA 945-948 DDU Alameda, CA 94501-94502 Drop Ship can eliminate up to 1-2 delivery days. Avg Standard Mail Nat. delivery time: 8-10 days 23
Mailing 201
To see the actual publication please follow the link above