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Mailing 201

NEW ADDRESS REQUIREMENTS Standard Mail Flats Who Should Read This Fact Sheet? Business mailers who are sending flat-size Standard Mail (such as large envelopes, catalogs, and circulars). To use the Standard Mail prices, you must send at least 200 pieces or 50 pounds of mail at a time, prepared and sorted according to Postal Service guidelines. What Are The New Address Requirements? The new requirements affect address characteristics (how the address looks) and address placement (where the address is located). „„Mailers must address each piece using a minimum of 8-point type. Each character must be at least 0.080 inch high. „„If the mailpiece bears a POSTNET or Intelligent Mail barcode with a delivery point routing code, mailers may use 6-point type in all capital letters. Each character must be at least 0.065 inch high. „„On all automation pieces, the characters in the address must not overlap, the address lines must not touch or overlap, and each address element may be separated by no more than five blank character spaces. (A blank character space can equal the width of the widest letter used in the type.) „„Mailers must place the delivery address in the “top half” of the mailpiece. - How Do I Determine The Top Half Of The Mailpiece? There are several options. For enveloped or polywrapped pieces, and all saturation Carrier Route pieces, the “top” of the mailpiece is either of the shorter edges. For pieces that are not enclosed in envelopes or polywrap, the “top” is the upper edge when the bound edge (or the final fold) is vertical and on the right side of the piece. Once you choose a top edge, measure halfway down the piece, and that’s the top half. Your address (recipient lines, delivery address lines, and city/state/ZIP Code line) must be entirely within the top half. If you have a shorter mailpiece, the address can run into the bottom half if you place it within an inch of the top edge. You can place the delivery address on the front or the back of the mailpiece, but it must be on the same side as the postage. The address may be parallel or perpendicular to the top edge, but not upside-down as read in relation to the top edge. A perpendicular address can face to the left or the right. ABC Company PO BOX 321 Anytown US 98765-4321 ******** 5-DIGIT 98765 ATTN: VICE PRESIDENT ABC COMPANY 123 MAIN ST Top half ANYTOWN US 98765-4321 Bound edge Tool Guy’s Semi-Annual SALE!!! 50% off all items* *Some restrictions apply. ******** 5 - DIGIT 98765 ATTN: VICE PRESIDENT ABC COMPANY 123 MAIN ST ANYTOWN US 98765 4321 Cakes Illustrated Carrie’s Bound edge ******** 5 - DIGIT 98765 ATTN: VICE PRESIDENT ABC COMPANY 123 MAIN ST ANYTOWN US 98765 4321 Cakes Illustrated Carrie’s Top half 4321 Top half ******** 5 - DIGIT 98765 ATTN: VICE PRESIDENT ABC COMPANY 123 MAIN ST ANYTOWN US 98765 4321 ******** 5 DIGIT 98765 Top half ATTN: VICE PRESIDENT ABC COMPANY 123 MAIN ST ANYTOWN US 98765 4321 Top half Bound edge Cakes Illustrated Carrie’s Top half ABC Company PO BOX 321 Anytown US 98765-4321 Top half ******** 5 - DIGIT 98765 ATTN: VICE PRESIDENT ABC COMPANY 123 MAIN ST ANYTOWN US 98765 4321 Catalog addressed on back cover. “Top” is the upper edge when the spine is on the right. Large envelope. “Top” is the left or right edge as viewed in this horizontal orientation. The “top half” could be either the left or right half. 1 of 2 33


Mailing 201
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