NEW ADDRESS REQUIREMENTS Periodicals Flats Who Should Read This Fact Sheet? Mailers who are sending flat-size Periodicals (such as magazines and newspapers). To use the Periodicals prices, your publication must be specially authorized, and you must prepare and sort your mail according to Postal Service guidelines. What Are The New Address Requirements? The new requirements affect address characteristics (how the address looks) and address placement (where the address is located). „„Mailers must address each piece using a minimum of 8-point type. Each character must be at least 0.080 inch high. „„If the mailpiece bears a POSTNET or Intelligent Mail barcode with a delivery point routing code, mailers may use 6-point type in all capital letters. Each character must be at least 0.065 inch high. „„On all automation pieces, the characters in the address must not overlap, the address lines must not touch or overlap, and each address element may be separated by no more than five blank character spaces. (A blank character space can equal the width of the widest letter used in the type.) „„Mailers must place the delivery address in the “top half” of the mailpiece. How Do I Determine The Top Half Of The Mailpiece? There are several options. For enveloped or polywrapped pieces, and all saturation Carrier Route pieces, the “top” of the mailpiece is either of the shorter edges. For pieces that are not enclosed in envelopes or polywrap, the “top” is the upper edge when the bound edge (or the final fold) is vertical and on the right side of the piece. Once you choose a top edge, measure halfway down the piece, and that’s the top half. Your address (recipient lines, delivery address lines, and city/state/ZIP Code line) must be entirely within the top half. If you have a small mailpiece, like a digest-size magazine, the address can run into the bottom half if you place it within an inch of the top edge. You can place the address on the front or the back of the mailpiece. The address may be parallel or perpendicular to the top edge, but not upside-down as read in relation to the top edge. A perpendicular address can face to the left or the right. Keep in mind that the title of your publication must be displayed prominently. Do not cover it with the delivery address. ABC Company PO BOX 321 Anytown US 98765-4321 ******** 5-DIGIT 98765 ATTN: VICE PRESIDENT ABC COMPANY 123 MAIN ST Top half ANYTOWN US 98765-4321 Bound edge Tool Guy’s Semi-Annual SALE!!! 50% off all items* *Some restrictions apply. ******** 5 - DIGIT 98765 ATTN: VICE PRESIDENT ABC COMPANY 123 MAIN ST ANYTOWN US 98765 4321 Top half Bound edge Cakes Illustrated Carrie’s ******** 5 - DIGIT 98765 ATTN: VICE PRESIDENT ABC COMPANY 123 MAIN ST ANYTOWN US 98765 4321 Cakes Illustrated Carrie’s Top half Unenclosed magazine Top half addressed on front cover. “Top”ABC Company is the upper edge when PO BOX 321 Anytown US 98765-4321 the spine is on the right. ******** 5 - DIGIT 98765 ATTN: VICE PRESIDENT ABC COMPANY 123 MAIN ST ANYTOWN US 98765 4321 Digest ******** 5 - DIGIT 98765 ATTN: VICE PRESIDENT ROBERT JONES ABC COMPANY 123 WASHINGTON ST STE 1001 ANYTOWN US 98765 4321 Small digest. “Vertical” address may cross midpoint if it begins or ends within 1 inch of the top edge. Quarter-folded newspaper. “Top” is upper edge when the final fold is on the right. 1 of 2 Small Car Top half 1-inch line Small digest. “Vertical” address may cross midpoint if it begins or ends within 1 inch of the top edge. Revised January 2009 31
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