RANDA CRISLER, VICE PRESIDENT
DEE GLEBOFF, PRESIDENT
Putting together the Portico Lookbook is always
so exciting for our team! To see our brand
packge come together for January 2020 is no
exception. Now that we have selected our
brands, we have turned our attention to
putting together all the details of market. One
of the hottest topics in retail right now is
experiential retail and adapting to bring
excitement and great service to our customers.
What does this mean? It means customers know who you are from the
moment they walk in your door! A brand experience that is seamless
between your social media, B2C channels and your physical store. Are
you engaging your customers? Enticing them? Exciting them?
These are questions we all must ask ourselves. At Portico, we work hard
to engage, entice and excite you, our customers. From our seasonal
Lookbook to Dee picking the market playlist, our famous Peach Bellinis,
our ever changing and always inspiring (we hope!) displays and our
Shop-O-Rama Bingo Night, we want you to have the best possible
market experience at market at Portico.
THE PORTICO GIRLS
We recently read “If you focus on creating an experience that
engages with customers (and you sell quality products with friendly,
approachable service), the customers will respond incredibly well - with
their loyalty and their buying power.” This came from a great article on
www.lightspeedhq.com about Experiential Retailing. Please check it
out and let us know what you are doing to excite and engage your
customers.
I’m sure you know but Dallas is FIRST
this season. First means the first show of
the season! Portico will be opening a
day early on Tuesday, January 7, 2020
and we can’t wait to see you all.
/www.lightspeedhq.com