rls olf egan n 1 to teach grls golf an aluale lfe sklls lke confience
and perseverance. There are now 500 Girl Golf sites for ages 6-17 nationwide. Girls
Golf Conyers operates from Cherokee Run Golf Club in Rockdale County. Last year
t hel ts first suer ca. hs year they hae a watng lst. Courtesy of Girls
Golf Conyers
of responsibilities so we could remain
both.” ey chose a designer, Jarlath
Mellett, who didn’t know anything
about golf.
“We liked that because he didn’t
have a mindset thinking. He thinks
fashion (has a background in art, pop
culture, and nature) and we think
functionality,” says Celuch. e fabric
is out of Italy, and according to the
co-founders, every inch is paid attention
to. ough the brand is not yet
in the PGA superstore, it is in more
than 350 shops in the U.S. including
Reynolds Lake Oconee and the Atlanta
Athletic Club; and, Golf Digest has
listed them as one of the top ten new
and exciting brands.
Fujii says that women feel intimidated,
not welcomed on the golf course,
and women need to feel that golf is
38 LAKE OCONEE LIVING | SPRING 2022
accessible to anyone. e co-founders
have brought versatility with their
brand.
“We encourage women to stick it
out, get friends together, and stop
shaming other women about clothing
and capabilities,” says Fujii. e
research suggests to Celuch and Fujii
that the women want to look alike yet
dierent.
e brand is designed for players
40 and up. “Women who want more
tummy control. Women who are older
but want to look great as a 50-yearold,”
says Fujii. eir company brand
brings all of these ideas together.
“We have color in our products, big
splatter prints that when teams are
wearing our prints, they look special,”
says Celuch. Times, as seen in golf
apparel, are changing.
On Par: Sharing
e changing times includes encouraging
girls to play golf. Girls Golf
began in 1989 to teach girls golf and
valuable life skills like condence and
perseverance. Girls Golf was started
by Sandy LaBauve in Arizona, who
learned golf from her mother and
wanted to teach golf to her daughters.
With support from the Ladies
Professional Golf Association and the
United States Golf Association, there
are 500 Girl Golf sites for ages 6-17.
Kinona co-founders donate to Girls
Golf. “Girls are not supported like
boys,” says Celuch, “ere are tons of
ways for boys to be encouraged. Girls
Golf has a strong organization with
leadership programs and life skills.”
Girls Golf uses the “5 E’s” as guiding