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AND HOME FURNISHINGS.
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Golf Digest
has listed
Kinona as
one of the
top ten new
and exciting
brands.
Courtesy of
Kinona
could be boosted by $35 billion, according to Scott
Hennessey in Golf Digest, if the 29 percent number
of non-golng women who said they were interested
in playing golf were converted into players (translated
into 36.7 million women worldwide). He cites a report,
titled “e Global Economic Value of Increased
Female Participation in Golf,” commissioned by Syngenta,
a Swiss biotechnology company.
Other research by the women’s golf apparel company,
Kinona (Hawaiian meaning “shape”), co-founded
by Dianne Celuch and Tami Fujii, reports that the
average age of women golfers is 40.7 years, younger
than the male average, and a third of all golfers under
18 are girls.
Celuch and Fujii have been friends for years, working
together in the global apparel industry. ey took
golf vacations together, and talked about how much
they hated the golf fashions and how they should start
a golf apparel company. e idea percolated for 10
years. en in October 2016, they agreed that if they
were going to do this, they needed to do it now. ey
launched Kinona in February 2017.
“We are the world’s oldest start-up people,” says Fujii.
ey both have multigenerational families. “We are
friends and business partners and needed clear roles
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