BUSINESS & ECONOMIC DEV.
Kim Menefee, the district’s executive
director, has likened the project to a mini,
Cumberland-area version of Atlanta’s hugely
A district document dated Feb. 29, 2019,
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provides a rough outline as to where it will
go and what it might become.
The 2.9-mile loop would feature bike
share stations and pedestrian bridges and
connect the CID’s key attractions: the Chattahoochee
River National Recreation Area,
the Bob Callan and Cottonwood Creek
trails, the Cobb Energy Centre and Galleria
Centre, Cumberland Mall, Truist Park and
The Battery Atlanta.
“This is far beyond our traditional trails,”
Menefee said last fall. “This multimodal
path will really be transformative in
terms of how you get around the district,
because we have the great ability to drive
around the district very easily … but what
this does is it adds the dedicated bike lanes
(and) walking paths.”
But the district isn’t waiting for the trail
to make biking around more convenient.
In December, in partnership with the Town
Center CID, it relaunched its bike share
program. The program was paused in June
2020 after Zagster, the former bike share
partner company, pulled out, citing pandemic
related business problems.
The 35 bikes in the fleet can be used to
take advantage of about 38 miles of trails in
Cumberland. They’re free to use for the first
hour and $3 per hour after. Users unlock
them by scanning a QR code on the bike
with their phone and using an app, Movatic,
to create an account and start riding.
The Town Center CID is located in the
central/northwest region of Cobb just
southeast of the city of Kennesaw and north
of the city of Marietta.
According to its 2020 annual report, the
6.25 square mile district has more than
275 commercial property owners. As of
the end of last year, it had invested more
than $58 million dollars and leveraged
another $169 million.
The district has secured funding that will
allow it to begin construction on the $48
million South Barrett Reliever, “the most
Size: 6.5 square miles
Big projects: Akers Mill Ramp, Paces Mill
rehabilitation, Cumberland Core Loop
Size: 6.5 square miles
Big projects: South Barrett Reliever,
Chastain Road corridor study
Size: 1.2 square miles
Big projects: Creative placemaking
and signage study